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Rumi raises $4.7M to change passive media into interactive AI experiences
Rumi, an AI media company, has raised $4.7 million in a pre-seed funding round to transform passive media with rewards.
This decentralized indexing system helps AI agents deliver smarter insights and personalized features such as contextual overlays, real-time cultural context and interactive recommendations, while protecting user privacy and respecting content IP. Imagine having an entire cast and crew, commentators, shopping assistants, fact-checkers, researchers, and writers in your living room — sitting on your couch with you as you watch your favorite movies, shows, sports, news. The company said it will help individual creators and Hollywood studios improve quality of storytelling, as Rumi is collecting the richest and most granular trove of data on what resonates with people — stories, characters, objects.
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