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Runway debuts API allowing enterprises to build apps, products atop its realistic video AI model
Depending on the plan chosen, Runway API users will receive endpoints to integrate Gen-3 Alpha Turbo into their respective products.
Depending on the plan chosen, users will receive endpoints to integrate the model into their respective products and initiate various video generation tasks, with the interface clearly displaying “powered by Runway” messaging. Either way, with this announcement, the messaging is pretty clear: Runway is taking a proactive step to stay ahead of competition in the market, including the likes of OpenAI’s yet-to-launch Sora and Deepmind’s Veo, and gain a bunch of enterprise customers. Not to mention, despite all the criticism surrounding AI video generation, right from copyright cases to questions about data collection for training, the company has been aggressively moving to expand its product capabilities.
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