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Runway Gen-3 Alpha can now bookend your AI videos. Creators, take note
Runway's Gen-3 Alpha AI video tool now allows creators to bookend videos with specific images, transforming AI-generated content and challenging industry giants.
This update comes just one week after Runway officially released Gen-3 Alpha, highlighting the company’s aggressive push to stay ahead in the competitive AI video generation market. By allowing users to specify both starting and ending points, Runway is effectively creating a “narrative bridge” that the AI must follow, potentially leading to more controlled and purposeful outputs. Marketing teams could, for instance, ensure that product shots or logo placements appear exactly as intended at key moments in the video, while still leveraging the creative potential of AI for the intervening content.
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