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Runway Gen-4 solves AI video’s biggest problem: character consistency across scenes
Runway's new Gen-4 AI creates consistent characters across entire videos from a single reference image, challenging OpenAI's viral Ghibli trend and potentially transforming how Hollywood makes films.
The following month, Runway added advanced 3D-like camera controls to its Gen-3 Alpha Turbo model, enabling users to zoom in and out of scenes while preserving character forms. As marketing agencies, educational content creators, and corporate communications teams explore how tools like Gen-4 could streamline video production, the question shifts from technical capabilities to creative application. As we enter an era where creating a film requires little more than a reference image and a prompt, the most pressing question isn’t whether AI can make compelling videos, but whether we can find something meaningful to say when the tools to say anything are at our fingertips.
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