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RushTok backlash: Why sororities aren't letting prospects post
Kylan Darnell is a TikTok star known for documenting sorority recruitment, but she decided to step back from posting this year.
Darnell has until now been the embodiment of RushTok, a week-long marathon that has teens at schools around the country meticulously documenting their efforts to land a cherished spot in a sorority during the colorful, girly and enigmatic recruitment process known as rush week. Citing a need to protect prospects from harassment, many sororities have made similar moves, issuing a de facto ban against talking to the press or posting on social media during rush week at Alabama, where almost 13,000 students participate in the nation’s largest on-campus Greek life. Social media became flooded with “outfit of the day” and “get ready with me” videos showing sorority members and recruits in well-lit rooms, sometimes flaunting exorbitantly priced designer wear or pieces purchased on Amazon, always precisely curated.
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