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Ryanair – when every page is a dark pattern


Ryanair Airlines is an excellent example of a company that will use as many dark patterns as possible...

For example, they use prominent buttons to promote "fast track" options, which can be easily clicked on as they are located in the middle of the page, making it easy to accidentally select them while scrolling down to skip the offer. Even if a customer declines the upsell offer on the previous step, Ryanair will continue to use " misdirection" dark patterns by displaying another popup with a prominent button. One such example is using "misdirection" techniques, such as attempting to upsell customers on additional features and strategically placing primary buttons to encourage accidental clicks.

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