Get the latest tech news
SaaS Copywriting: Marketing SaaS Framework
Most SaaS marketing is a wasteland of buzzwords and empty promises. But it doesn't have to be. Effective marketing isn't about being clever; it's about being clear and compelling. Here's a framework for creating marketing that actually drives growth, not just hot air.
Stripe: “Payments infrastructure for the internet” Slack: “Where work happens” Shopify: “The platform commerce is built on” Zoom: “The leader in modern enterprise video communications” Notion: “All-in-one workspace” Airtable: “Organize anything, with anyone, from anywhere” Mailchimp: “All-in-one marketing platform for growing businesses” Dropbox: “Securely share, store and collaborate on files and folders from anywhere” GitHub: “Where the world builds software” Trello: “Collaborate, manage projects, and reach new productivity peaks” Generic SaaS Company A: “We offer 24/7 customer support” TechCorp B: “Our platform is built with React and Node.js” SecureCloud C: “We use 256-bit encryption” StartupX: “Founded in 2015 by Stanford graduates” EnterpriseY: “Our servers are hosted on AWS” InnovateCo: “We have an office in Silicon Valley” Clarify the Unclear For anything on the left side, ask: “How would you explain this to a smart friend at a bar?” That’s your clearer version.
Or read this on Hacker News