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SAG-AFTRA Signs Deal With Voiceover Studio for AI Use in Video Games
SAG-AFTRA signed an agreement on Tuesday with Replica Studios, setting out terms for the use of AI voices in video games.
The union ultimately reached a deal with the major studios — represented by the Alliance of Motion Picture and Television Producers — that established consent and compensation requirements for the use of AI to replicate actors’ likenesses. Last year, the company announced a new iteration of “Smart NPCs” — non-playable characters — that could use OpenAI or other language models to interact with video game players. Shreyas Nivas, the CEO of Replica Studios, said at the press conference that the firm has been working for years on standardizing contract language for AI voice licenses.
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