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SAG-AFTRA strikes deal for AI voice acting licensing in video games at CES 2024

SAG-AFTRA, the union representing thousands of performers, has struck a deal with an AI voice acting platform aimed at making it easier for actors to license their voice for use in video games.

Last year, SAG-AFTRA reached a deal with Hollywood studios that included AI protections following a months-long strike. According to Crabtree, the agreements cover the creation of so-called “digital voice replicas” and how they can be used by game studios and other companies. The deal has provisions for minimum rates, safe storage and transparency equirements, as well as “limitations on the amount of time that a performance replica can be employed without further payment and consent.”

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