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Sales happen when buyers fear missing out


ROI (and I) are naïve

The prospect of losing a paying subscriber because I couldn’t be bothered to write one more chapter this week was too much to bear. I love working at Mechanical Orchard but it would still feel good for employment to be a choice, for my own business to be sustainable. Relying strictly on newsletter revenue to reach my financial goals doesn’t look like a winning strategy.

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