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Salesforce CEO Marc Beinoff slams Microsoft Copilot as ‘Clippy 2.0’


Fighting words? Salesforce co-founder and CEO Marc Benioff took to his personal X account last night to criticize Microsoft's AI assistant.

“Clippy” of course is the popular nickname for Microsoft’s Clippit virtual on-screen Word and Office conversational assistant that debuted in 1996. While now looked upon with some ironic fondness for its cute expressions and large eyes, in the mid 1990s when it premiered, it was quickly found by many users to be more annoying than helpful, popping up while they tried to do tasks on their Microsoft software and offering unhelpful suggestions. Benioff’s critique is of course loaded and inherently biased, coming as he does from a rival software company — Salesforce’s signature customer relationship management (CRM) software competes directly with Microsoft Dynamics 365, as does the Salesforce-owned Slack with Microsoft Teams — and both companies have spent the two years since OpenAI’s debut of ChatGPT launching various new AI features, assistants, applications, and tools.

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