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Salesforce CEO Marc Benioff says his company has cut 4,000 customer service jobs as AI steps in: ‘I need less heads’


Billionaire tech boss Marc Benioff isn’t the only one replacing customer service and sales roles with AI—Klarna and Microsoft have also slashed the departments.

“If we were having this conversation a year ago and you were calling Salesforce, there would be 9,000 people that you would be interacting with globally on our service cloud, and they would be managing, creating, reading, updating, deleting data,” he added. However, not all workers get to stick around after bringing home the bacon: The latest round of cuts is expected to hit sales and customer-facing roles, alongside the Xbox gaming division. Metajoined in on the automation push, laying off 3,600 employees in February, and CEO Mark Zuckerberg even said that AI could be “effectively be a sort of mid-level engineer” sometime this year, with the ability to code.

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