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Salesforce launches Agentforce 3 with AI agent observability and MCP support
Salesforce launches Agentforce 3 with AI agent observability and native MCP support, giving enterprises real-time visibility and secure interoperability at scale.
“Over the past several months we’ve listened deeply to our customers and continued our rapid pace of technology innovation,” said Adam Evans, executive vice president and general manager of Salesforce AI, in announcing the platform upgrade during a live event Monday. The food and beverage giant, whose products are consumed over a billion times daily worldwide, sees AI agents as essential for meeting customers “where they are — and in the ways they want to engage with us,” while driving backend efficiency by integrating systems and simplifying processes. Beyond 1-800Accountant’s 70% deflection rate during tax season, Govindarajan cited other production deployments: “OpenTable sees 73% of all restaurant web queries handled by agents,” and “Grupo Falabella, a Colombian customer service operation using WhatsApp, achieved a 71% reduction in phone call traffic in just three weeks.”
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