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Samsung and Google’s new spatial audio format will take on Dolby Atmos this year
3D audio format wars.
This format will enable 3D audio experiences on certain YouTube videos later this year, with support available across Samsung’s 2025 lineup of TVs and soundbars. The IAMF spec has also been adopted by the Alliance for Open Media, a group that has been pushing for royalty-free codec support since 2015 and counts companies like Amazon, Apple, Microsoft, and Netflix — along with Samsung and Google — among its members. Samsung and Google are also creating a certification program with the Telecommunications Technology Association “to ensure consistent audio quality” across devices using the format, which also sounds similar to the way companies like Dolby and THX manage the labeling for their specs.
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