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Samsung announces new entry-level OLED TVs — likely with LG panels inside


It’s a TV hardware partnership that once seemed unthinkable.

But today, Samsung announced the entry-level S85D series of OLED TVs, bringing the fight to LG Electronics at lower price points as well. Digital Trends asked Samsung about the source of the panels in its entry-level OLED TVs, and the company responded with a total nonanswer, saying, “Samsung OLED TVs consistently offer a premium experience while delivering excellent viewing performance powered by our NQ4 AI Gen2 processor, regardless of the specific panels that are integrated into the product.” So Samsung is suggesting that it doesn’t matter who’s making the panels since you’ll be getting all the same upscaling and image processing benefits available from its higher-end QD-OLEDs.

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