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Samsung beats Apple to regain top spot as world's leading smartphone seller


Samsung Electronics regained the leading position in global smartphone sales just five months after ceding it to Apple. The comeback is credited to the robust performance of its new AI-powered Galaxy S24 smartphones, according to industry officials and data, Monday.

Visitors at an experience booth for Samsung Electronics' Galaxy S24 smartphones try out the company's new device at the SAP Center in San Jose, Calif., Jan. 17. "It is encouraging that Samsung regained the top spot by achieving a 20 percent global share with a positive response to the Galaxy S24 series in the U.S. and Europe," Kim Rok-ho, a researcher at Hana Securities, said. To reverse the situation, Samsung launched the S24 smartphone in January, featuring AI functions and enhanced camera capabilities.

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