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Samsung becomes first tech giant to launch a smart ring

The devices have high profile users, including Kim Kardashian and and some England footballers.

Ben Wood, analyst at CCS Insight, says the product choice is an "interesting bet" for Samsung, with his company estimating that there will be a total global market of around four million smart rings in 2025. James Kitto, vice president and head of Samsung's mobile division in the UK & Ireland, heralded the ring's launch as a "huge moment" for the company. Dr Efpraxia Zamani, associate professor of information systems at Durham University, told the BBC that Samsung's Galaxy Ring forming part of a wider ecosystem of products providing insights into users' health and wellbeing may be an "attractive offering" for many consumers.

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