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Samsung confirms a massive Gen AI overhaul for Bixby is inbound
Samsung sees these upgrades as a "driver" for success.
Samsung's Head of Mobile Business, TM Roh, spoke with CNBC and confirmed that the company plans to overhaul Bixby "this year." It was previously speculated that Samsung would move to bring Gen AI features to Bixby inspired by the work done at OpenAI for ChatGPT. The rumor's source claimed that Samsung needed to "redefine" the purpose of Bixby due to the rise of LLMs and generative AI features in a multitude of mediums.
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