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Samsung Considers Dropping Iconic 'Galaxy' Brand for Flagship Phones
Samsung is considering introducing a new premium smartphone brand that would exist alongside or even replace its iconic "Galaxy" branding,...
Industry analysts suggest the wide price range under a single brand may dilute the premium perception of Samsung's high-end devices. The belief is that when consumers associate the Galaxy name with budget-friendly options, it becomes more challenging for Samsung to position its flagship devices as direct competitors to Apple's iPhone in the premium segment. For example, a recent Gallup Korea survey revealed that 64% of South Korean consumers in their 20s use iPhones, with that figure rising to 75% among women in the same age group.
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