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Samsung is no longer the world’s largest smartphone brand


Samsung is no longer the world's largest smartphone brand for the first time since 2010. What might it do to regain the top spot?

For over 10 years Samsung has reigned supreme over the smartphone market as the world’s biggest brand, but that changed in 2023 as Apple overtook them to the top spot. This number marks the lowest full-year volume in a decade, but despite this overall decline, data suggests that the market will recover into growth in 2024. Unified Quick Share, unveiled at CES 2024, with Google, Samsung, and Windows computers will help bridge a gap created by Apple’s popular AirDrop feature.

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