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Samsung loses top spot as the world’s biggest smartphone maker to Apple

Apple finally snagged the smartphone crown for the first time.

Despite a 3.2% decline in global smartphone shipments to 1.17 billion units in 2023, Apple now commands a significant 20.1% market share, outpacing Samsung at 19.4% and Xiaomi at 12.5%. Apple has clinched the title of the world's leading smartphone vendor, edging out Samsung for the first time in over a decade, IDC (International Data Corporation) reports. "Apple’s ongoing success and resilience is in large part due to the increasing trend of premium devices, which now represent over 20% of the market, fueled by aggressive trade-in offers and interest-free financing plans."

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