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Samsung may incorporate Perplexity’s AI tech in its phones


Samsung is in investment talks with Perplexity that would see the Korean firm incorporating the AI company's tech into its devices, Bloomberg reported.

Samsung is closing in on an investment in AI search startup Perplexity that would also see the Korean tech giant incorporating the AI company’s tech into its devices, Bloomberg reported, citing anonymous sources. As one of the biggest investors in the AI company’s new fundraising round, Samsung is discussing having Perplexity’s app and assistant pre-installed on its phones and integrating its search features within the default browser, the report said. The companies are also discussing having Perplexity’s AI tech power some of Samsung’s own assistant Bixby’s features, Bloomberg reported, adding that the partnership could be unveiled this year.

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