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Samsung mocks Apple’s crushing iPad Pro ad with its own ‘UnCrush’ pitch

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Samsung heard that Apple managed to upset a lot of people with the “Crush” ad revealed last week that smushed instruments, arcade games, and sculptures into a shiny new OLED-screened iPad Pro, and apparently just had to get into the conversation. On one side, responses included creatives like Hugh Grant and anyone who spotted a slightly-too-on-the-nose representation of Big Tech’s steamroller approach to art, copyright, and the past, powered by the might of generative AI tools. Samsung’s marketing department used to practically specialize in this stuff, which the company’s lawyers’ argued: “drove Apple crazy,” but it seemed to run out of gas after deleting ads about iPhones dropping the in-box charging adapted.

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