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Samsung needs to give us a reason to care about new phones every year


Bring the exciting stuff or bring back S years.

I’m not saying Samsung or any other tech company should throw a bunch of spaghetti at the wall and cram some questionably useful stuff into their phones just for the sake of it. It feels like a lot of that has been settled in the Pixel 9 series, but even that launch event was largely about software features and the many ways that Gemini now inhabits its phones. The S-series phones have basically looked and behaved the same for the pastfewyears, and all signs point to incredibly minor updates for the S25 series.

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