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Samsung says it needs to 'redefine' its voice assistant Bixby with generative AI upgrade
Samsung could add generative artificial intelligence technology to its voice assistant Bixby, a top executive at the company told CNBC.
Samsung, the world's most prolific smartphone maker, is leaning into artificial intelligence as the key to unlocking greater sales this year. Samsung could add generative artificial intelligence technology to its voice assistant Bixby, a top executive at the company told CNBC, as the South Korean giant looks to enhance the appeal of its devices. Samsung could add generative artificial intelligence technology to its voice assistant Bixby, a top executive at the company told CNBC.
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