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Samsung Trolls iPad 'Crush!' Ad, Says 'We Would Never Crush Creativity'

Samsung has sought to capitalize on the fallout of Apple's controversial "Crush!" ad for iPad Pro by releasing a Galaxy Tab S9 Ultra ad...

When Apple last week introduced the new M4 iPad Pro models, it showed a video of a hydraulic press crushing creative tools, including musical instruments, electronic equipment, arcade games, paint and brushes, computers, cameras, and more, with the aim of demonstrating how the iPad represents all of the tools condensed into a single device. Seizing on a perceived marketing opportunity, Samsung has now released an ad of its own, in which a musician walks through the destructive wake of the hydraulic press and picks up a damaged guitar. The app will be rolling out to ChatGPT Plus subscribers starting today, ahead of a wider launch "in the coming weeks."

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