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Samsung’s very expensive Family Hub fridges will now treat you to ads on their displays

The move is part of a pilot program and Samsung says it adds “value” for its customers.

In a statement to the outlet, Samsung confirmed that it’s conducting a pilot program as part of its commitment to (brace yourselves for this one) "enhancing every day value for our home appliance customers." What the statement doesn’t make clear is whether advertising can be turned off altogether, which again, seems like a reasonable option given that you can expect to pay anything between $1,800 and $3,500 for a Family Hub-equipped fridge. Back in April, Samsung’s head of R&D for digital appliances, Jeong Seung Moon, told The Verge that at that time the company had no plans to bring ads to its smart home displays, but in the case of its refrigerators it appears to have changed its mind pretty quickly.

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