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Sanlo survey says 81% of mobile gamers are aware of web shops
Sanlo reported its survey of mobile gamers found that 81% of them are aware of web shops that are alternatives to the Apple and Google app stores.
Enticing them with good deals will get the players to come, and then the devs can make more money and give better discounts because they don’t pay Apple or Google on those transactions on the web store. This data suggests an opportunity to build deeper relationships with your players through a web shop to help them understand the large fees that game developers have to pay the duopoly, she said. A surprising number of mobile gamers who visit web shops know about high platform commissions.Sanlo is a provider of digital commerce and payment solutions for the gaming industry.
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