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Saquon Barkley is playing for equity

The NFL star running back is building a portfolio of startups and redefining what it means to be a modern athlete.

Guided by business manager Ken Katz, he has avoided the typical athlete playbook of podcasts and clothing lines, instead building a portfolio that looks more like an elite venture fund than a celebrity brand. The ad aired as the Eagles defeated the Kansas City Chiefs, and Barkley set a new single-season rushing yards record for regular season and playoffs combined. Compare that to NBA star Kevin Durant, whose investment firm 35V operates with more institutional rigor and a tilt toward safer asset classes like private equity and real estate.

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