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Saving Cyberpunk 2077: How CD Projekt Red recovered from one of video games' most disastrous launches
Cyberpunk 2077 went from one of the most anticipated games of all time to an infamous disaster. This is how CD Projekt Red's developers brought it back to life.
An indefinite delay of next-gen versions, a 30 percent stock price plunge, a period which CD Projekt Red developers described to me as "devastating", "hopeless", and "heartbreaking", which joint-CEO Michał Nowakowski calls "one of the worst moments of my life", and which threatened the very future of the company. Early reviews - limited to just PC code, and after less than a week of access to it - ranged from lukewarm to emphatically positive, and in those first hours and days - before the scale of Cyberpunk 2077's disastrously buggy state, in particular on consoles, was revealed to the outside world - the CD Projekt Red team truly believed they'd pulled it all together, right at the death. An avalanche of memes mocking the sea of bugs - characters T-posing, exposed genitals, environments popping in, cars slamming into suddenly-visible obstacles, players being flung across maps - met an equally powerful wave of fury from fans who felt, with some justification, they'd been deceived into buying an eminently faulty product.
Or read this on Eurogamer
