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Scaling agentic AI: Inside Atlassian’s culture of experimentation


Scaling agentic AI isn’t just about having the latest tools -- it requires clear guidance and a culture that champions experimentation.

Scaling agentic AI isn’t just about having the latest tools — it requires clear guidance, the right context, and a culture that champions experimentation to unlock real value. At VentureBeat’s Transform 2025, Anu Bharadwaj, president of Atlassian, shared actionable insights into how the company has empowered its employees to build thousands of custom agents that solve real, everyday challenges. By combining Rovo Studio with their developer platform, Forge, technical teams gain powerful control to deeply customize their AI workflows — defining context, specifying accessible knowledge sources, shaping interaction patterns and more — and create highly specialized agents.

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