Get the latest tech news
Scammers' New Way of Targeting Small Businesses: Impersonating Them
Copycats are stepping up their attacks on small businesses. Sellers of products including merino socks and hummingbird feeders say they have lost customers to online scammers who use the legitimate business owners' videos, logos and social-media posts to assume their identities and steer customers t...
But evolving technology has also boosted opportunities for copycats; ChatGPT and other advances in artificial intelligence make it easier to avoid language or spelling errors, often a signal of fraud. Imitators also have fine-tuned their tactics, including by outbidding legitimate brands for top position in search results. Online giants such as Amazon.com and Meta Platforms say they use technology to identify and remove misleading ads, fake accounts or counterfeit products.
Or read this on Slashdot
