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Scarlett Johansson’s OpenAI clash is just the start of legal wrangles over artificial intelligence


Hollywood star’s claim ChatGPT update used an imitation of her voice highlights tensions over rapidly accelerating technology

OpenAI, which has dropped Sky, wrote in another blogpost this month that it wanted to contribute to the “development of a broadly beneficial social contract for content in the AI age”. It also revealed it was developing a tool called Media Manager that would allow creators and content owners to flag their work and whether they wanted it included in training of AI models, which “learn” from a mass of material taken from the internet. Sag-Aftra, whose members went on strike last year over a range of issues that included use of AI, wants a person’s image, voice and likeness enshrined as an intellectual property right at federal – or countrywide – level.

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