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Scope3 starts tracking the carbon footprint of AI
The startup, which already monitors the climate impact of digital advertising, is expanding to include artificial intelligence.
Brian O’Kelley, who had recently sold his previous startup, ad platform AppNexus, to AT&T for a reported $1.6 billion, was watching a lecture through MIT during COVID as part of a yearlong course on supply chain management. But during that MIT course, O’Kelley realized that the bulk of the carbon footprint for metals like copper and aluminum largely came from the mining and smelting steps. The company is still gathering data and building models for the AI part of the business, but O’Kelley suspects the pitch to customers will be similar to the digital ad side.
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