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Scopely’s latest Monopoly Go! ads feature Hollywood stars and friendship
Scopely has rolled out the red carpet in Monopoly Go's latest ad campaign, which puts emphasis on the camaraderie of gameplay.
Featuring several recognizable actors, the “Friendship Pays” campaign follows the adventures of three players in “GOville,” where the real world is layered with the Monopoly Go! The cross-platform campaign features over 20 original videos, created in partnership with ad agency Omelet and directed by Henry Scholfield. “Friendship Pays” stars Jason Momoa, Keke Palmer and Chris Pratt as the players who embark on hijinks inspired by Monopoly Go!’s gameplay.
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