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Scout Motors CEO Scott Keogh says modern cars have become ‘dystopian’ and ‘disconnected’


Scout Motors CEO Scott Keogh chatted with TechCrunch about building an EV startup, direct sales, and buttons over screens.

Volkswagen-backed startup Scout Motors broke cover just a few months ago, and at this week’s CES 2025 in Las Vegas, Nevada, they hold the honor of being one of the only American automakers with a presence at the show. For what it’s worth, Volkswagen Group CEO Oliver Blume defended the choice to let Scout chart its own course at an event on the sidelines of CES 2025, saying he was determined to bring back an “American icon.” As Scout, we wanted to be a linear, pragmatic, straightforward brand, so we’re not fans of, like: “Here’s some crazy concept car,” and then it’s never gonna see the light of day, and there’s a total disconnect.

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