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Scratch and Sniff Stickers and the Gas Panic of '87
Ever wonder how those scratch and sniff stickers manage to pack a punch of aroma into what looks like ordinary paper? The technology behind it is deceptively clever, and has been used everywhere fr…
via eBay At its heart, scratch and sniff technology involves the microencapsulation of tiny smellable particles, which are then impregnated into stickers or other paper products. Director John Waters would go on to release his 1981 film Polyester with an accompanying “Odorama” card, which featured multiple smells for viewers to sniff during the movie. In 2010, Katy Perry’s Teenage Dream album smelled like cotton candy thanks to a scratch-and-sniff treatment on the Deluxe Edition, and King Gizzard & The Lizard Wizard put a similar touch on 2017’s Flying Microtonal Banana.
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