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Search could be so much better. And I don't mean chatbots with web access

Build personalized search engines that score and rank results based on what matters to you.

And I don't mean chatbots with access to a search engine. For decades, the only way we could communicate what we wanted was through a little search box. They built systems to guess what we meant—ranking pages based on overlapping words, backlinks, reputation, and a hundred other signals.

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