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SearchGPT Is OpenAI’s Direct Assault on Google
The company behind ChatGPT is expanding into search, and leaning heavily on its relationships with publishers.
Kayla Wood, a spokesperson for OpenAI, declined to provide a SearchGPT demo or an interview about the new tool for WIRED, but confirmed that the company has already given access to unnamed partners and publishers and improved aspects of the search engine based on their feedback. When Google added AI Overviews to search results this May, the company also quickly ran into reliability problems, like recommending people add glue to pizza. Perplexity in particular has been criticized by publications, including WIRED, for copying aspects of original journalism with its AI search tool and seeming to ignore requests not to take content from some websites.
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