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Searching for color at Pantone’s all-brown party


“Mocha Mousse” will be everywhere in 2025. But does anybody actually like it?

The entrance to the bathroom is framed by a floor-to-ceiling mocha-tinted mirror, emboldened with “SELFIES ARE OUR FAVORITE FORM OF SELF-CARE” in gold letters, ringed by mauve roses and crisp blush laceleaf anthuriums. A waiter offers us miniature Reubens from a small row of skewers, like tiny versions of the metal spikes lining awnings in New York, designed to keep pigeons from landing and shitting on people who pass below. In the last room downstairs, partygoers stand inside a human-sized Pantone swatch before a long, gleaming bar of actual Mocha Mousse: the whipped dessert is laid out on top of plexiglass cubes containing the raw elements of their dominant flavors, like torn-open pomegranates and piles of coffee beans.

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