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Seasonal average iPhone selling price lull blunted by iPhone 16e release
Apple's average iPhone price in the U.S. just hit a record high for a June quarter, breaking seasonal patterns and signaling stronger-than-expected pricing momentum.
According to Consumer Intelligence Research Partners, the weighted average retail price of iPhones sold in the U.S. reached $985 in the June 2025 quarter. While CIRP's US-WARP metric doesn't reflect global averages or wholesale pricing, it remains a useful proxy for retail revenue per unit in Apple's largest market. With the iPhone 16e holding the midrange and Pro models staying strong, the company has more flexibility in how it targets upgrades and pricing tiers.
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