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Sega president admits live-service games are the company's biggest challenge


Sega president and CEO of Sega America and Europe Shuji Utsumi has admitted live-service games are the company's biggest challenge.

Sonic Rumble - Pre-Registration Trailer Watch on YouTube Added Utsumi: "We are giving [Rovio] access to our IPs including Sonic to come up with nice welcoming GaaS titles." Sega did, of course, have looter shooter Hyenas from Creative Assembly, which was intended to be a live-service game. "One key to achieving this goal is whether we can draw together a large community, involving not only players but also streamers who stream the game and viewers who watch their videos.

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