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Sega reveals Sega Store Tokyo is on the way
Sega is launching a new store in Tokyo, Japan: Sega Store Tokyo.
Sega didn't share any specifics when it announced the news on social media, but the new store is expected to open in Shibuya's Parco department complex, near the official Capcom store, a Pokémon Center, and Nintendo Tokyo, too. Sonic Racing: CrossWorlds - Official Crossover Trailer | Summer Game Fest 2025. Watch on YouTube The accompanying 18-second teaser doesn't give much away, sadly, but Sega's transmedia boss Justin Scarpone told VGC last year that it was time to put the Sega brand - and not just Sonic - "in front of consumers".
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