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Segwise launches Creative Analytics AI Agent on its user acquisition platform
Segwise announced the launch of its new AI agent, which helps track the performance of ads for mobile games and apps.
This new agent uses AI to help mobile game and app developers track the reactions to various creative elements in their ad campaigns. Segwise CEO Brijesh Bharadwaj told GamesBeat in an interview that even the biggest studios could spend 20-30 hours a week tagging the elements of their creative ads, which the AI agent doesn’t require. Miu told GamesBeat, “As the scale of UA grows for a publisher, better monitoring on campaign performance and granular creative analytics can lead to millions of dollars of savings in ad spend.
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