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Self-Hosting Marketing Automation Software: A Guide
customer engagement software continues to grow in usage, and sophistication and maybe the most crowded software category in terms of number of vendors. With such a wide variety of SaaS marketing automation options, self hosting can seem like an odd choice.
A self-hosted solution allows you to build or customize the system to handle multiple environments efficiently, enabling you to serve different clients or departments under a single infrastructure without compromising data separation. With Laudspeaker we also offer a specific extension of liquid templating where you can make api calls in your messages that get resolved at send time, so you can access sensitive data without loading it into our system By clearly defining your needs—whether it’s multitenancy, data control, or proprietary marketing channels—and ensuring you have the technical resources to support a self-hosted environment, you can make an informed decision that aligns with your business goals.
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