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Self-Regulation Won’t Prevent Problematic Political Uses of Generative AI
Interviews with digital political marketing experts show that AI is now a core tool for U.S. campaigns, but that its use is ungoverned.
Most of the candidates, digital strategists, and political technology vendors we spoke to said that they were abiding by an “unwritten” set of industry guidelines as they experimented with the tech: not using it to spread false content, to mislead people about how to vote, or without transparent proof targeted users were interacting with AI. Our studies in the United States and numerous other countries have consistently found political organizations leveraging AI, GenAI, and related automated technologies to muddle understandings of voting processes, harass opposition, and attack protected groups. Broad acceptance of anonymity (sans some kind of behind-the-scenes identity verification by firms) on that platform—and many others, including Reddit, TikTok, and Telegram—makes space for astroturf politics, often amplified by technological scaffolding such as social media bots and strategies like coordinated influence campaigns.
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