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Selkie founder defends use of AI in new dress collection amid backlash
When Selkie, the fashion brand viral on Instagram and TikTok for its frothy, extravagant dresses, announces new collections, reception is generally When Selkie, the Instagram and TikTok viral dress brand, announced that it had used generative AI to design its latest collection, the backlash was immediate.
The brand’s upcoming Valentine’s Day drop was inspired by vintage greeting cards, and features saccharine images of puppies surrounded by roses, or comically fluffy kittens painted against pastel backdrops. Some artists like Gordon, who designs Selkie’s patterns herself using a blend of royalty-free clip art, public domain paintings, digital illustration and Photoshop collaging, see AI image generators as a tool. Many of her popular designs incorporate motifs from famous works of art, like Van Gogh’s “Starry Night” and Monet’s “Water Lilies,” which she uses as a base to create a unique, but still recognizable pattern.
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