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Sell yourself, sell your work

In short, you have to "advertise". I've dealt with any number of technically brilliant people who produce outstanding work.

Muddied writing with no clear purpose makes it hard for the reader to understand your point. It seems crazy to require that technically talented people should be forced to spend time doing something - report writing - at which they're not gifted, but how else can the world benefit from their brilliance? The benefits of your work are there to be seen - you don't have to play the office politics of constantly justifying your existence.

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