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Semantic understanding, not just vectors: How Intuit’s data architecture powers agentic AI with measurable ROI


From automation to autonomy: How Intuit's 'done for you' agentic AI architecture drives concrete business outcomes.

Intuit — the financial software giant behind products like TurboTax and QuickBooks — is making significant strides using generative AI to enhance its offerings for small business customers. For QuickBooks users, the agentic system analyzes client payment history and invoice status to automatically draft personalized reminder messages, allowing business owners to simply review and approve before sending. “We have the ability to have an internal agentic procurement process that employees can use to purchase supplies and book travel,” Srivastava explained, demonstrating how the company is eating its own AI dog food.

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