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Sensor Tower acquires gaming data company Video Game Insights
Sensor Tower announced it has acquired Video Game Insights, expanding its market research into PC and console.
Oliver Yeh, Sensor Tower’s CEO told GamesBeat in an interview that the acquisition brings in data that better represents the expansive ecosystem of the video game industry. According to Yeh, Sensor Tower continued to look for ways to update its products following this acquisition: “Adding PC and Console insights to our mobile gaming data has long been a top request from our customer base. The power of our combined datasets provides deeper insights into market trends, competitor strategies, and user preferences, allowing our customers to grow and scale at a faster rate than ever before.”
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